Khora hang tag by Merit Creative Wax seal detail by Merit Creative Merit Creative brand and packaging work
Gris skincare stationery by Merit Creative Engraved marbled comb in leather pouch by Merit Creative Merit Creative brand and packaging work

We build brands people love to live with. We are a small, independent studio for founders who care about the details. Bring us your idea, however rough. We’ll help you shape it, find what makes it yours, and design a brand your customers can’t stop coming back to.

We build brands people love to live with. We are a small, independent studio for founders who care about the details. Bring us your idea, however rough. We’ll help you shape it, find what makes it yours, and design a brand your customers can’t stop coming back to.

Explore Our Services
Explore Our Services

Client
The Pilates Room

Select work
Brand Identity, Wayfinding, Merch

Client
Eloise Lee

Service
Brand Identity, Merch

Client
Level Three

Service
Brand Identity, Brand Assets

Service
Brand Identity, Web Design

Client
Dinner At Mine

Client
Go Play Outside!

Service
Social Media

Services

One studio for every place your brand lives. We design identities, websites, packaging and retail spaces that all work together, so you never have to juggle three different people to get there.

We're an independent brand and creative studio building the kind of brands people feel in their bones. Strategy-led identities, websites and spaces for founders of fashion, beauty, wellness and lifestyle brands who know exactly how their brand should feel, and want every customer to feel it too.

We build identities from strategy up, defining who your brand is for and what it stands for, then translating that into a cohesive visual system that feels considered at every touchpoint.

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With architecture and interior design in house, we bring your brand into physical space, from pop-ups to full retail environments, so walking in feels as considered as the identity behind it.

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We design and build websites that feel like a natural extension of your brand, shaped around how your customers browse, linger and buy.

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We design packaging with the moment it lands in your customer's hands in mind, and see every file through to production so the final piece feels as good as it looks.

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From art directing your brand shoots to keeping your social and email consistent, and ongoing design support through our creative retainer.

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Kind Words

Testimonials

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“Anyone would be lucky to work with Jaime and be in her orbit.”

“Industry folks told me that my website was approachable and genuinely different, and I recognize how hard that is to accomplish in a highly competitive digital world. My calendar is stacked with meetings, and I have received several internship applications, just one week into launching, and I know that it is because of the website and branding that Jaime so meticulously and thoughtfully put together with strategy top of mind. I wholeheartedly recommend Jaime for any design project of any size, for any type of client. Anyone would be lucky to work with her and be in her orbit.”

Lindsay Silverberg
LPR Consulting

“I wish I could give Merit 10 stars.”

“I wish I could give Merit 10 stars. From start to finish, she exceeded every expectation I had in bringing my vision to life. A gifted, artistic, professional, seamless designer and creative partner.”

Nick Widmer
Waymark Comms

“The feedback we’ve received on both the new logo and website has been overwhelmingly positive.”

“Jaime, who worked closely with me throughout the process, was exceptional. Our website is quite complex, with multiple categories and video content required in each section, along with detailed explanations that all needed to be revised and refined. Jamie handled every aspect seamlessly. She presented thoughtful logo options, ultimately creating a design we absolutely love, and the feedback we’ve received on both the new logo and website has been overwhelmingly positive.”

Raisyl Mandel
Redstone Pictures Ltd.

“The studio didn’t simply give me what I thought I wanted, but somehow understood what I actually needed.”

“I can’t recommend Merit enough. The patience, incredible ability to listen, and willingness to explore every idea made the entire process such a great experience. What stood out most was that the studio didn’t simply give me what I thought I wanted, but somehow understood what I actually needed. Merit took something that existed entirely in my mind and transformed it into an identity that felt so true to the vision I had hoped to create. The entire process was thoughtful, collaborative, and genuinely fun from start to finish. I couldn’t have asked for a better experience.”

Rob Suhoza
See Be Free®

Vision, Made Real.

The best brands start as something a founder can feel but can't quite explain. A vision, an instinct, a sense of what it should be. We draw that out, give it language and form, and build it into a brand that finally matches the one you've had in mind all along. The kind your customers feel too.

Say Hello
Say Hello