About The Studio

For the founder who knows exactly how it should feel.

You know branding matters. You can feel what yours should be. What's harder to pin down is the pull: the thing that makes a customer stop scrolling, pick it up, and come back for more. That's where we come in. Whether you're launching something new or refining a brand ready to scale, we start with strategy, give you one clear direction, and build a brand people become obsessed with, at every touchpoint.

Our Process

What Happens

Before anything is designed, we get to know you. It starts with a relaxed discovery call, then our brand questionnaire, where we learn your story, your language and what you want your brand to feel like. By the time we start designing, we're fully immersed in your vision and some of your biggest believers.

Step 01

This Can Include

  • Discovery Call

  • Tailored Proposal

  • Client Portal

  • Brand Questionnaire

  • Your Story & Vision

Next, we look outward. We study your market, your competitors and the people you want to reach, and look for the space where your brand can stand apart. That becomes the strategy behind every creative decision that follows.

Step 02

This Can Include

  • Market & Competitor Analysis

  • Audience Insights

  • Positioning

  • Brand Messaging

  • Creative Direction

With the strategy in place, we get to work. We bring your brand to life as one considered system, from visual identity and messaging to your website, packaging and space, sharing progress along the way and refining together until it feels right.

Step 03

This Can Include

  • Brand Identity

  • Website Design & Build

  • Packaging & Print

  • Retail & Pop-Up Spaces

  • Feedback Rounds

  • Final Files & Guidelines

We don't disappear once you launch. We help you get everything live, walk you through your files and guidelines, and stay in your corner afterwards. If something comes up, we're a message away.

Step 04

This Can Include

  • Launch Support

  • Guidelines Walkthrough

  • File Handoff

  • Post-Launch Check-In

  • Optional Creative Retainer

Meet the founder

Jaime Brooke
Creative Director, Rescue Dog Enthusiast

Jaime Brooke is the founder and creative director of Merit Creative, a Toronto-based studio built on a simple belief: the brands people obsess over are rooted in strategy and felt in every place they live. With nearly a decade of industry experience, Jaime leads the creative direction of every Merit project, known for a refined, luxury-minded eye. At the heart of her work is a particular gift: finding the draw-in factor a founder can feel but can't yet name, and building it into a brand that is fully formed, tangible and unmistakably theirs.

Her perspective is shaped by a foundation in both architecture and marketing. Jaime earned her Bachelor of Environmental Design with a minor in Marketing before completing her Master of Architecture. She went on to work across brand identity, retail environments, visual merchandising and digital marketing. That path gave her a deep understanding of how people move, interact and decide, whether they’re scrolling a website, opening a package or stepping into a store. Today, it informs a practice where every touchpoint is considered, from the first mark of a logo to the walls of a physical space. Her work is trusted by founder-led lifestyle, wellness and consumer brands building something people can't stop coming back to.

Get Started

Kind Words

Testimonials

“Industry folks told me that my website was approachable and genuinely different, and I recognize how hard that is to accomplish in a highly competitive digital world. My calendar is stacked with meetings, and I have received several internship applications, just one week into launching, and I know that it is because of the website and branding that Jaime so meticulously and thoughtfully put together with strategy top of mind. I wholeheartedly recommend Jaime for any design project of any size, for any type of client. Anyone would be lucky to work with her and be in her orbit.”

Lindsay Silverberg
LPR Consulting

“I wish I could give Merit 10 stars. From start to finish, she exceeded every expectation I had in bringing my vision to life. A gifted, artistic, professional, seamless designer and creative partner.”

Nick Widmer
Waymark Comms

“Jamie, who worked closely with me throughout the process, was exceptional. Our website is quite complex, with multiple categories and video content required in each section, along with detailed explanations that all needed to be revised and refined. Jamie handled every aspect seamlessly. She presented thoughtful logo options, ultimately creating a design we absolutely love, and the feedback we’ve received on both the new logo and website has been overwhelmingly positive.”

Raisyl Mandel
Redstone Pictures Ltd.

“I can’t recommend Merit enough. The patience, incredible ability to listen, and willingness to explore every idea made the entire process such a great experience. What stood out most was that the studio didn’t simply give me what I thought I wanted, but somehow understood what I actually needed. Merit took something that existed entirely in my mind and transformed it into an identity that felt so true to the vision I had hoped to create. The entire process was thoughtful, collaborative, and genuinely fun from start to finish. I couldn’t have asked for a better experience.”

Rob Suhoza
See Be Free®

Every brand begins as an idea

Let's Build It