We build brands people love to live with. We're an independent brand and creative studio building the kind of brands people feel in their bones.
We build brands people love to live with. We're an independent brand and creative studio building the kind of brands people feel in their bones. Strategy-led identities, websites and spaces for founders of fashion, beauty, wellness and lifestyle brands who know exactly how their brand should feel, and want every customer to feel it too.
We're an independent brand and creative studio building the kind of brands people feel in their bones. Strategy-led identities, websites and spaces for founders of fashion, beauty, wellness and lifestyle brands who know exactly how their brand should feel, and want every customer to feel it too.
Service
Brand Identity, Web Design
Client
Dinner At Mine
Client
Go Play Outside!
Service
Social Media
Client
Eloise Lee
Client
The Pilates Room
Service
Brand Identity, Wayfinding, Merch
Service
Brand Identity, Merch
Services
Scope
Brand Identity
Strategy & Positioning, Visual Identity, Brand Guidelines
↓
We build identities from strategy up, defining who your brand is for and what it stands for, then translating that into a cohesive visual system that feels considered at every touchpoint.
Retail + Experiential
Retail Design, Interior Design, Pop-Ups
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With architecture and interior design in house, we bring your brand into physical space, from pop-ups to full retail environments, so walking in feels as considered as the identity behind it.
Web Design
Custom Websites, Shopify, SEO
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We design and build websites that feel like a natural extension of your brand, shaped around how your customers browse, linger and buy.
Print + Packaging
Labels & Boxes, Hang Tags, Print Production
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We design packaging with the moment it lands in your customer's hands in mind, and see every file through to production so the final piece feels as good as it looks.
And More
Creative Direction, Marketing & Social, Creative Retainer
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From art directing your brand shoots to keeping your social and email consistent, and ongoing design support through our creative retainer.
Kind Words
Testimonials
meet the founder
Behind the studio
Trained in architecture and shaped by years of agency work across brand, retail and digital, Jaime leads every Merit project with a refined, luxury-minded eye. Her gift is finding the draw-in factor: the feeling a founder knows is there but can't quite name. She draws it out, gives it structure, and builds it into a brand people are drawn to before they can say why.
Strategy
Identity
Web
Space
Strategy Identity Web Space Print
Vision, Made Real.
The best brands start as something a founder can feel but can't quite explain. A vision, an instinct, a sense of what it should be. We draw that out, give it language and form, and build it into a brand that finally matches the one you've had in mind all along. The kind your customers feel too.